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Consumer Led Collections Revolutionise Francis Pegler Range


The renowned Francis Pegler brassware range has been revolutionised and its products can now be seen within an eclectic mix of five collections; The Clever, The Chic, The Eternal, The Vivid and The Living.


With each collection boasting a range of designer styles there is certainly something to suit all tastes.  Mike Dickinson, Pegler Yorkshire product market manager said: “By increasing the Francis Pegler portfolio and conducting market research we have noticed that the characteristics of our consumers can be mirrored within the different styles of our product.  It therefore has made perfect sense to be led by the consumer and create these collections that, just like clothing designers, cater for different personalities.”


The Clever Collection has been described as cosmopolitan – extending the boundaries of European design with sleek style and powerful performance this elegant range has a sophisticated appeal.  It boasts four different designs including; Bahama, Mikura, Marina and Morea.

The Chic Collection is described as a ‘must have’, designs at the cutting edge of style.  Benefitting from either angular or flowing forms these desirable ranges have a minimalist contemporary look and feel.  The collection includes; Maverick, Strata, Visio, Loko and Axi.


The Eternal Collection – a classic range proving that good design can last a lifetime.  Combing 21st Century technology and performance with elegant designs impervious to the fancies of fashion, the products within this collection will keep their prestigious appeal for eternity.  The Eternal range include; Sequel, Riveau, Izzi, Lusso and Xia.


The Vivid Collection is distinct – a combination of highly individual ranges that dare to be different, with vivid new designs that take water control in exciting new directions.  This dramatic range includes; Rossi, Storm, Traun, Pulsar and Konik.


The last collection to complement the new Francis Pegler Portfolio is Living.  Functional styles designed for living with minimalist designs that reflect their practicality.  These simple sculptured shapes make a bold statement that will appeal to those who feel that in the world of design, less is more.  The range includes; Haze, Signia, Ebro and Slique.


Mike continued: “As bathroom brassware is not an item purchased on a regular basis by the general consumer, we believed there was need for a style guide that would help customers choose the right product for them.  It is categorised by the consumers own individual style, for example if a customer desires the latest in cutting edge fashionable products, the Chic Collection is perfect.  Alternatively, if a customer prefers more timeless style that could fit into a period property, the Eternal Collection is ideal.”





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